Discipline 009
Product engineering for the next twelve months.
We partner with founders at the zero-to-one moment and at the rebuild-after-PMF moment. Either way, we ship something your team can keep building on.
What we do
Capabilities inside this practice.
- 01Discovery sprints, prioritisation, and roadmap shaping
- 02Technical architecture and stack selection
- 03AI-native product surfaces: LLM features, evals, cost & latency budgets
- 04MVP build with weekly demos and user testing
- 05Scale-stage rebuilds and platform migrations
- 06Hiring support: technical interviews and first-engineer onboarding
How we run it
The four phases of every engagement.
- 01
Discover
Customer interviews, competitive landscape, and a written problem statement.
- 02
Frame
Architecture, stack, and a north-star metric agreed before code is written.
- 03
Ship
Two-week sprints, weekly demos, monthly user studies.
- 04
Hand off
Documentation, onboarding playbook, and optional retainer for continuity.
Common questions
What clients ask before signing.
Will you take equity?
Rarely. Discounted rates for equity, sometimes — only when the idea is exceptional and the founder is committed full-time.
What's your MVP timeline?
Most MVPs ship in 8–12 weeks. We give you three estimates — comfortable, realistic, worst case — before signing.
Do you help with hiring after launch?
Yes — interview rubrics, technical interviews, and onboarding playbooks are part of every product engagement.
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