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    Discipline 009

    Product engineering for the next twelve months.

    We partner with founders at the zero-to-one moment and at the rebuild-after-PMF moment. Either way, we ship something your team can keep building on.

    What we do

    Capabilities inside this practice.

    • 01Discovery sprints, prioritisation, and roadmap shaping
    • 02Technical architecture and stack selection
    • 03AI-native product surfaces: LLM features, evals, cost & latency budgets
    • 04MVP build with weekly demos and user testing
    • 05Scale-stage rebuilds and platform migrations
    • 06Hiring support: technical interviews and first-engineer onboarding

    How we run it

    The four phases of every engagement.

    1. 01

      Discover

      Customer interviews, competitive landscape, and a written problem statement.

    2. 02

      Frame

      Architecture, stack, and a north-star metric agreed before code is written.

    3. 03

      Ship

      Two-week sprints, weekly demos, monthly user studies.

    4. 04

      Hand off

      Documentation, onboarding playbook, and optional retainer for continuity.

    Common questions

    What clients ask before signing.

    Will you take equity?

    Rarely. Discounted rates for equity, sometimes — only when the idea is exceptional and the founder is committed full-time.

    What's your MVP timeline?

    Most MVPs ship in 8–12 weeks. We give you three estimates — comfortable, realistic, worst case — before signing.

    Do you help with hiring after launch?

    Yes — interview rubrics, technical interviews, and onboarding playbooks are part of every product engagement.

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