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    Discipline 007

    AR & VR experiences people actually open.

    We've shipped both native AR apps and web-AR. Today we lead with web-AR because the experience starts in three seconds from a QR code — and completion rates triple.

    What we do

    Capabilities inside this practice.

    • 01Web-AR with 8th Wall, WebXR, and Niantic Lightship
    • 02Native AR for iOS (ARKit) and Android (ARCore)
    • 03VR experiences on Quest, Vive, and PCVR
    • 04On-device AI: vision, object recognition, and AI-guided AR overlays
    • 05Volumetric video, photogrammetry, and 3D asset pipelines
    • 06Multiplayer + persistence with Photon and Colyseus

    How we run it

    The four phases of every engagement.

    1. 01

      Concept

      Define the moment: what should the user feel in the first ten seconds?

    2. 02

      Prototype

      Phone-in-hand prototype within two weeks, tested in the real environment.

    3. 03

      Produce

      3D production, optimisation for low-end phones, edge-case handling.

    4. 04

      Launch

      Onsite deployment, QR rollout, analytics, and post-launch tuning.

    Common questions

    What clients ask before signing.

    Do users need to install an app?

    Not for web-AR — they scan a QR and the experience starts in the browser. Native apps are an option for repeat-use products.

    What devices do you target?

    We target the median Android device in your audience, not the latest iPhone. That's where completion rates live or die.

    Can you handle 3D production?

    Yes — modeling, texturing, optimisation, and rigging are part of every AR/VR engagement.

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