The Studio Journal

Field notes from the drafting table.

Long-form essays on practice, craft, and the unglamorous decisions that ship good software. Published when there's something worth saying — never on a content calendar.

№ 05Practice

Why we give honest estimates instead of optimistic ones

Optimistic timelines feel kind in the room and cruel in week six. Here's the framework we use to scope work that we'll actually deliver.

April 18, 2026

6 min

№ 04AR / VR

We stopped building AR apps. Here's what we build instead.

Nobody installs an app for a 45-minute museum visit. Web-AR has finally caught up — and our completion rates have tripled.

March 27, 2026

5 min

№ 03Trainings

Why most coding bootcamps fail their graduates

We run a 12-week cohort with 92% placement. The secret isn't the curriculum — it's everything around it.

February 15, 2026

8 min

№ 02Practice

No black boxes: a documentation rule we never break

Every project we ship comes with a README, an architecture diagram, and a 30-minute walkthrough video. Here's why.

January 30, 2026

4 min

№ 01Practice

How a 6-person studio competes with 60-person agencies

We don't win on capacity. We win on speed, taste, and not having a sales team between you and the people building your software.

January 8, 2026

6 min